ROAS Calculator (Return On Ad Spend)
Find out if your Google and Meta ads ROAS is profitable and get guidance on where your ROAS targets should be with our simple ROAS calculator.
- Discover your break even and minimum suggested ROAS.
- Remove the complexity around what is viable for your business.
- Free to use and recalculate multiple times
- The most in-depth tool on the market
Why use our ROAS calculator?
Take the guesswork out of your PPC targets and remove the complexity around performance with this helpful ROAS calculator.
Reduce Wasted Spend
ROAS only looks at ad cost and revenue. Factoring in product margin ensures that you're not wasting money. Use our calculator to ensure you're considering all key ROAS factors and not just focusing on low ROAS performance.
Improve Return
Understanding what calculated ROAS would be profitable for your business allows you to set ROAS targets that will generate profit. Our ROAS calculation simplifies this, so you can set a great ROAS that will work for your business.
Grow your business
With our ROAS formula, you can tailor your targets to your specific margins rather than relying on general benchmarks. This means you can set meaningful campaign ROAS goals and achieve sustainable growth.
What You Get
Use our ROAS calculator to find out if your current performance is profitable.
Free to use and recalculate anytime
Get your break even and minimum suggested targets
ROAS results PDF emailed for sharing
Access to our guides and blogs to help you improve your ad performance
What the Industry Thinks
Hear what our others thought about using our free online calculator!
“Having helped numerous d2c brands scale effectively, I can say that knowing what the right balance of spend and return, isn't always easy.
Not every brand has funding or deep pockets for media spend or for in-house expertise. Activity needs to return to keep the business alive, but it's not always easy to see the picture clearly.
This tool simplifies one of the more complex conversations around advertising which means SME owners can better inform their decisions, whilst their marketing partner focuses on the advertising.”
Andrew Allen, F&B Brand Consultant | Ex Biff’s & Snaffling Pig
How it Works
Understanding what ‘good’ looks like is just a few steps away.
1
Tell us about your business
We need a few details about you and your business to email you the PDF version of your ROAS results.
2
Tell us about your ad performance
We ask for just five metrics about your ad performance (a minimum of 30 days is required for meaningful ROAS numbers).
3
Get your results
Your results are shown instantly! We show you if your current performance is profitable, and if not, where your break-even ROAS would be, along with a minimum suggested target. If you want to try again, just click calculate to input new metrics.
4
Share your results
Your results are emailed to you so that you can share with your finance and marketing teams. Start to make positive changes to your ad campaigns with your new insights!
FAQ
Why do you need my details?
We need your details to email you the PDF version of your results. If you decide to book an optional exploratory call after getting your results, it’s helpful for us to see your performance to make the discussion more useful. We’ll examine your ROAS field and help you optimize based on your results.
What do I do after I get my results?
Depending on the outcome, you may want to discuss the results with your marketing and finance teams. We offer guides and blogs to support improving campaign performance, which you can access anytime. You can also book an optional 30-minute call with our performance team.
Is it free to use?
Yes, the calculator is free to use, and you can recalculate results as many times as needed. This is especially useful if you have varied margins across your product set.
What if I haven’t ran ads yet?
We require a minimum of 30 days of ad performance for the results to be meaningful. We currently can't support predictive calculations for businesses that haven’t run ad campaigns.
What if I need to recalculate due to varying margins?
You can easily recalculate on the results page at any time. The calculation will update instantly once you add new metrics and click the recalculate button.